Results-Oriented Copywriting
Does
your B2B and B2C copy do
the three things necessary to close the sale?
If you're a
marketing manager, business owner or solo service provider, you know
how hard it is just to capture a prospect's attention. And that's
just the beginning.
You
also need to
connect
with them
on both an
emotional and logical level,
convince
them that what you’re
selling is worth more than the price you’re asking, then
motivate
them to take action.
Oh yeah, you have just 3-8 seconds to grab 'em before they hit the
Delete key or toss your beautiful brochure in the trash unread. That's why
an experienced B-to-B/B-to-C copywriter is such a wise investment.
Anyone can "write" a sales letter or brochure.
But it takes a skilled professional to find the exact words that connect,
convince and close the sale.
My specialties:
- Direct Response
copywriting: B2C and B2B sales letters, direct mail packages, email
marketing, autoresponder sequences, radio-TV spots.
- Public Relations:
Media kits, press releases, online/offline publicity campaigns.
As a
former CBS
feature correspondent, news reporter and magazine technology columnist,
I have an insider's knowledge of how editors, producers and bloggers
think, and what they're looking for.
- Marcom and
corporate communications: White papers, case studies, special
reports, newsletters, brochures.
- Web copywriting:
Web site copy, landing pages, e-commerce microsites, PPC (Pay Per Click)
ads.
-
Editing and ghostwriting for executives, consultants, thought
leaders. Business books, e-books, articles, columns, information
products, blog posts.
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"Tom’s
quality is top-notch, and working with him is a five-star customer
experience... I definitely recommend him."
More
client testimonials |
Check out samples of my work, marketing
articles,
client testimonials, my
Attract More Customers
blog, or contact me to check my availability
for a particular
project.
Tom McKay
Maine Creative Services
207-210-8662 email Tom (at) MaineCreative (dot) com
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Wordsmith in the
Portland, Maine Copywriters Directory at Marketingtool.com.
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