How Do You Attract Customers?

Not like this guy, I hope. Today's customers are more sophisticated and cynical than ever. They love to buy, but hate to be sold.

They want information -- not a sales pitch. Sharing your expert advice is one of one of the most effective business-building strategies you can adopt. Learn more.

Tired of being perceived as a commodity?

Then stop selling and start telling prospects what's unique about you and your service. Demonstrate your thought leadership in articles, case studies, white papers. In blogs and e-books. In downloadable audio and video content. All are ideal avenues to exhibit your specialized knowledge and lift yourself out of the "commodity" trap. Sure, you still need a brochure, website, newsletter and probably a good sales letter. But they, too, need to balance persuasiveness with professionalism.

The hard part is writing them so they sound professional. Harry Beckwith, author of Selling the Invisible, nailed it:

"Most people write about as well as they draw."

As a professional copywriter my specialty is telling your story in a way that resonates with the prospects you want. Many of these techniques I developed during my 20+ years as a broadcast journalist, talk-show host, magazine columnist and technical writer.

But first I put on my marketing consultant hat and help you uncover what's unique about you, your company, your service. Together, we zero in on that Something Special that separates you from others in your field.

It's your STORY, and it's a big part of your brand. I'd be delighted to help you find it and tell it.

Tom McKay

Feel free to look around. You'll find plenty of marketing tips and ways to attract more customers based on my 25+ years of experience. If you need any help, just let me know.

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Preferred Wordsmith in the Portland, Maine Copywriters Directory at Marketingtool.com.