Results-Oriented Copywriting

Does your B2B and B2C copy do
the three things necessary to close the sale?

If you're a marketing manager, business owner or solo service provider, you know how hard it is just to capture a prospect's attention. And that's just the beginning.

You also need to connect with them on both an emotional and logical level, convince them that what you’re selling is worth more than the price you’re asking, then motivate them to take action.

Oh yeah, you have just 3-8 seconds to grab 'em before they hit the Delete key or toss your beautiful brochure in the trash unread. That's why an experienced B-to-B/B-to-C copywriter is such a wise investment.

Anyone can "write" a sales letter or brochure. But it takes a skilled professional to find the exact words that connect, convince and close the sale.

My specialties:

• Direct Response copywriting: B2C and B2B sales letters, direct mail packages, email marketing, autoresponder sequences, radio-TV spots.
   
• Public Relations: Media kits, press releases, online/offline publicity campaigns.
  As a former CBS feature correspondent, news reporter and magazine technology columnist, I have an insider's knowledge of how editors, producers and bloggers think, and what they're looking for.
   
• Marcom and corporate communications: White papers, case studies, special reports, newsletters, brochures.
   
• Web copywriting: Web site copy, landing pages, e-commerce microsites, PPC (Pay Per Click) ads.
   
• Editing and ghostwriting for executives, consultants, thought leaders. Business books, e-books, articles, columns, information products, blog posts.

Check out samples of my work, marketing articles, client testimonials, my Attract More Customers blog, or contact me to check my availability for a particular project.

Preferred Wordsmith in the Portland, Maine Copywriters Directory at Marketingtool.com.