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How Do You Attract Customers?
Tired of being perceived as a commodity?Then stop
selling and start telling prospects what's unique about you and your
service. Demonstrate your
thought leadership in articles, case studies, white papers. In
blogs and e-books. In downloadable audio and video content.
All are
ideal avenues to exhibit your specialized knowledge and lift yourself out
of the "commodity" trap. Sure, you still need a
brochure, website, newsletter and probably a good sales letter. But they,
too, need to balance persuasiveness with professionalism.
"Most people write about as well as they draw." As a professional
copywriter
my specialty is telling your story in a way that resonates with the
prospects you want. Many of these techniques I
developed during my 20+ years as a broadcast
journalist, talk-show host, magazine columnist and technical writer. Tom McKay Feel free to look around. You'll find plenty of marketing tips and ways to attract more customers based on my 25+ years of experience. If you need any help, just let me know.
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