Monthly Archives: August 2005

Rich Brooks of flyteblog and Business Blog Consulting posted about how difficult it is for clients to write the content for the Web sites Rich’s company designs for them. The post was titled: News Flash: Web Sites Are a Lot of Work! One of Rich’s clients wrote him, “I am amazed at how time consuming […]

Here’s another writing tip for your next PowerPoint presentation: Create slide titles that convey a sense of urgency, news, importance. How? One way is to write them like a headline you’d see in a newspaper. For example, instead of using the obvious (and boring) slide title “Q4 Sales Report,” try this instead: “Q4 Sales Soar” […]

I’ve changed the name of this blog to better reflect what it’s all about: attracting clients and customers to your small business, professional firm or consulting practice. Sharing your expert knowledge and experience with prospective clients, in an appealing and informative way, is one of the most effective and least expensive ways to build your […]

A big hello to Sherry and Kristin of Counseling Services, Inc. of Saco, Maine, and to all the volunteers who worked so hard organizing and running CSI’s big fund-raiser last Friday (Aug 26). Special thanks to all the business owners and everyone who teed it up during CSI’s 14th Annual Drive Against Child Abuse golf […]

The PC maker has been the brunt of many a bad rap in the blogosphere (and beyond) lately. As I mentioned earlier, it started with a series of “Dell Hell” memos from blogger John Jarvis. First, he had major problems with his Dell laptop. When he complained (or tried to) he experienced nightmarish Customer Service […]

Copywriter extraordinaire Bob Bly posted this interesting quiz for marketers on his blog recently. It’s quick, but not easy. Ready? Here are three different offers: (A) Half price.(B) Buy one, get one free.(C) 50% off. One of them pulled 40% more replies than the other two. Which do you think was the winner? And why? […]

Bert Decker points out that a bad ending can torpedo a good presentation. He offers six ways NOT to end your next presentation. In brief: 1. Don’t step back. 2. Don’t look away. 3. Don’t move on the last word. Hold still for a half-beat after the “you” in “thank you.”4. Don’t raise your hands. […]