Monthly Archives: May 2006

“Blogs don’t have to be badly written. It’s just that most are.” That’s the mournful cry from Tony Long, copy chief at Wired News. He’s written a curmudgeon-like response to those who claim the Internet has improved the quality of writing in general. It’s called “You, To, Can Right Like a Blogger.”

If advertising is so effective, why don’t ad agencies advertise? That’s the question Simon Sinek poses in a recent issue of BrandWeek. After all, ad agencies recommend clients spend 10% their revenues on marketing. But do they practice what they preach? Sinek points out: “According to Nielsen Monitor-Plus, Interpublic, Omnicom, Publicis and WPP spent a […]

You CAN do two things at one, as long as you don’t care about quality. I’ve long preached that the secret of good writing is not trying to write and edit at the same time. Write first, edit later. And that goes whether you’re writing advertising copy or code. Your brain has to get in […]

It’s easy to get free publicity. Want your face on the front page or the TV news? Just get busted doing something dastardly and illegal. Your handcuffed “perp walk” will get you LOTS of media attention — and bring smiles to your competitors’ faces. There are better ways to do it, of course. Even if […]