Monthly Archives: September 2006

As a freelance copywriter for tech and corporate clients (and a former technical writer), I have found a LOT of resistance to clean, simple “shirtsleeve English”. Too many corporate types seem to fear that clear language and everyday words will somehow reduce the value of their ideas or offerings. Quite the contrary. Keep it simple, […]

What would you say if you had only two minutes of your customer’s time? What would you show if your sales presentation could only be three minutes long? What would you talk about if the big new customer you’ve just spent weeks getting in to see refused to sit through your PowerPoint presentation? What if […]

Many spelling misteaks, er, mistakes, are caught by your spell checker. But a spell checker is no help for typos or word usage errors. Think: Did you mean “to,” “too,” or “two?” Should it be “it’s” or “its?” There’s nothing worse (or more embarrassing) than getting 5,000 copies of your shiny new brochure back from […]