Let me guess. You’re probably doing a couple of other things while you’re reading this, right? Uh, hello? Are you listening? Marketing’s first and biggest challenge is getting the attention of potential customers. These days that job is harder than ever, because people are paying less attention than ever. They’re doing other things– consuming other […]
Monthly Archives: February 2007
Does your writing need an editor?
Everyone know what a writer does. But what is editing? What does an editor actually do for (or to) your book, article, newsletter? Who needs an editor? Everyone who writes needs their worked edited — even famous journalists and novelists, says Dan Santow, a former magazine editor and now Edelman PR type. In his new […]
The secret of spreading "sticky" ideas
When you have an important idea, how do you communicate it in a way that has impact, a way that “sticks?” Guy Kawasaki recently interviewed Chip and Dan Heath, authors of Made to Stick: Why Some Ideas Survive and Others Die. The book reveals the six principles that characterize sticky ideas. They’re almost always some […]
Business books attract clients: example #2
Yesterday I wrote about the many benefits of writing a business book: credibility, visibility, even a tiny taste of celebrity. A recent article in Manage Smarter agrees. It mentions, among others, a mortgage broker whose self-published book has attracted a steady stream of customers — and millions of dollars in revenues. Also mentioned is presentation […]
Win clients with your own business book
It’s the ultimate in information marketing: Write a business book that displays your expertise. Sure, only a relative handful of authors like Jim Collins, Tom Peters and the Freakonomics guys write best-sellers that bring in megabucks. But that’s no reason for you to abandon the idea. Book sales, after all, are only one way your […]
Body language: business tool or manipulation?
Deciphering your customer’s body language can offer important insights, according to a recent piece in Manage Smarter. It’s also kind of fun. According to the article, here are some ways to read a person’s physical cues: Nose or face scratch implies dislike. Head tilted to the side implies interest. Eye rub implies deceit. Hand or […]
Voicemail dos and don'ts
Efficient and effective communication with clients and prospects is crucial. One place where many of us drop the ball is when leaving a voicemail. Seems simple, but many of us do it badly. And that’s deadly because it may mean the person doesn’t call you back promptly — if at all. Author and Yahoo! Finance […]