Jansport backpacks have been around since 1967 — the Summer of Love, baby– when Skip Yowell’s cousin had an idea for a better backpack, built around a lightweight, adjustable aluminum frame. Murray formed a company. His girlfriend was a virtuoso on the sewing machine. Murray promised that if she’d marry him, he’d name the company […]
Monthly Archives: June 2007
The $800,000 Olympic logo
What’s in a logo? What should a graphical representation of your brand or company really say? There’s a lot of buzz right now because London’s Olympic committee spent almost $800,000 (and a year’s work) on a controversial new logo for the 2102 Olympic games. And as anyone can tell, it’s crappy. Choppy and misshapen, it […]
How do New York City businesses make money?
How do companies make money? How much do (can) they make? Those questions pop up in the minds of anyone who is contemplating starting a business. New York magazine wondered, too, and sent reporters out to dig up the facts and stats for a variety of NYC-based businesses, from cab driver to drug dealer to […]
Bob Bly on refunds
No marketer likes giving money back. But a solid, no-questions-asked refund policy is an essential selling tool, especially in our cynical times. It reduces buyer hesitation and increases sales. Master copywriter Bob Bly recently explained four things you should know about refunds. A refund request doesn’t mean your product is bad or the customer doesn’t […]