Clean up, fix up, paint up” used to be the springtime motto. After a long winter of laziness and neglect (or was that just me?) the air is warm, the sun is shining, and everyone feels energized to spiff things up. For the past day or so, I put a scaffolding around this old blog …
Google says I'm the #1 copywriter
Well, for the search term “b2b sales letters” anyway. It’s true. Of all the millions of copywriters in all the gin joints in all the world, my modest copywriting site shows up first when you Google that term. That’s way cool, I gotta admit. Even cooler is how I found out. I got a call …
Is this the ultimate product placement?
Look – up in the sky. It’s a bird, it’s a plane. No, it’s a corporate logo! An Alabama entrepreneur and former musician has taken product placement to new “heights.” Francisco Guerra has invented a cloud machine that creates clouds in the shape of corporate logos, then floats them off into the sky. His “Flogos” …
Did you let a good one get away?
Seth reminds us of the first rule of b2b selling: “If it gets to the RFP (Request for Proposals) stage, you lost.” In other words, you should already have dazzled the prospect with your knowledge and ideas and closed the deal — long before it ever reached that point. As Godin put it: “The RFP …
Info-marketing for attorneys
Lawyers are the latest professionals to use their written work as marketing tools to attract clients. JD Supra is a Web site that gives consumers legal information while helping lawyers raise their profile. The site hosts its members’ articles, court papers, legal briefs and other tidbits of their craft. Along with each document is a …
Free Credit Report: deceptive advertising?
“What the headline giveth, the small print taketh away,” grumbles the old advertising cynic. Sad to say it’s true, even in this era of supposed transparency. Take the TV ads for FreeCreditReport.com. A young guy dressed like a pirate, singing (OK, lip-syncing) a catchy little tune about he’s stuck in this nowhere job because his …