Is information marketing effective? Does it really work to attract clients and income? Let’s look at Steve Pavlina, one of my favorite bloggers. For almost four years, Steve has been writing about “personal development for smart people” and posting the articles on his blog. Today, his first book is among Amazon’s Top 100 in sales …
Personal Branding Exhibit A: Rush Limbaugh
Who says branding doesn’t reap big rewards? Broadcasting bigmouth Rush Limbaugh just signed a new $400 million contract: a $100 million signing bonus and $38 mil a year for eight years. Ironically, because of his iconic personal brand, we already know everything he’s going to say!
Writing secret #3147
Just do it. Sounds simple, doesn’t it? Most wanna-be writers think they have to save up a year’s salary, quit their jobs and flee to Tahiti to write their novel (or move to Nashville to become a songwriter). Not true. Here’s all you have to do: write a little every day. Maybe a half-hour, or …