Had enough of “Christmas Creep?” You know, the annual broadening of the Holiday Buying Season, the mistletoe appearing in stores before the foliage has even turned crimson (that’s after Halloween merchandise suddenly appears around the 4th of July). Across the pond in the U.K., the Movement for the Containment of Christmas is fighting back against …
Little words, big problems
Certain words make a big impact in the mind of customers. Use the wrong word, and you can easily scare off interested prospects.
Welcome! Now go away
Are annoying pop-up windows chasing potential customers away from your website? Is there a better alternative for collecting visitors’ email addresses?
Deciphering auto dealers' promises
Ever wonder how your local car dealers can afford to make promises like these? “Zero-percent financing! Drive it away for just $189 a month! We’ll give you $4000 for your old car, even if you have to tow it in! And (my personal favorite) below-invoice prices!” Can dealers really afford to make such extravagant promises? …