A customer sign-up form — or rather, the lack of one — is one of the most common mistakes of small business websites. Look around. You’ll see more than half of them don’t have one. A sign-up form is the first step toward building your own in-house mailing list. Without one, you have no way […]
Monthly Archives: September 2010
Niche marketing: Ban screaming kids
Find a “crying” need and fill it: that’s the essence of niche marketing. A North Carolina restaurant has done just that — literally. They’ve banned crying kids. Ditto whining, screaming or hysterical tykes. Check out the sign on the front door. The restaurant owner — a woman, by the way — says she got sick […]
My E-mail Marketing Course starts Sept. 28
I’m teaching a class in Email Marketing for Small Businesses and Non-profits later this month at both Sanford Adult Ed and Wells-Ogunquit Adult Ed here in southern Maine.