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Cameo’s “Brand Theater” Puts You in the Spotlight
Creating memorable brand experiences is what event, sports, entertainment and mobile marketing is all about. Unfortunately, breaking through the clutter gets tougher every day. Today’s consumers are cynical. Sales-resistant. They've seen it all — twice — then posted the video on YouTube. Luckily, people still love to be surprised, delighted and entertained. And that’s the Cameo approach. Since 1993, we’ve been crafting eye-opening and jaw-dropping customer experiences. Cameo Appearances, as we call them, are fresh, fun, interactive. They dazzle and delight. They impress. By catapulting your brand above the static, they have a measurable impact on customer buying behavior — and your bottom line. We call it Brand Theater. Imagine this: Your logo emblazoned across the wings of vintage biplanes, screaming through death-defying aerobatic maneuvers. That’s what we did for Red Baron Pizza. Or on the parachutes of a precision skydiving team, as we did for G.I. Joe’s 30th anniversary. Or a 53-foot trailer, outfitted as a Jack Daniels rolling billboard and museum. Those are just a few of our triumphs. Of course, nailing the perfect concept is only the beginning — like writing the script of a movie. Next, someone has to produce and direct, build the sets, hire the cast, and bring all those great ideas to life. Unlike most event marketing agencies, we do it all, from initial concept to final cleanup. In fact, our in-house fabrication studio is a separate division that provides complete design and construction services for vehicles, exhibits and displays. This integrated approach means one-stop convenience for all your event, sports, entertainment or mobile marketing needs. From the opening credits to the final curtain, our full suite of services — the Cameo CAFÉ — means we can handle every detail.
We do it all, from What if? to Wow! So raise the curtain. It’s showtime! Page 2 Collaboration: Planning your Cameo AppearanceCameo’s Brand Theater takes event marketing to the next level. It offers unlimited potential to enhance brand loyalty and drive sales. By immersing customers in a memorable experience, you positively impact their perception of your brand, and alter (or reinforce) their purchasing behavior. A successful Cameo Appearance starts with fresh, unorthodox ideas — yours and ours. As we work together on concepts, planning and goal setting, we help you understand the unique opportunities and benefits of event marketing, and guide you past potential pitfalls. Vivid customer experiences lie outside the envelope, past the tried and true. Like producing a movie that’s both an artistic and box-office success, Brand Theater requires outrageous imagination, a broad spectrum of specialized skills, and years of experience. Cameo’s cast and crew — dozens of specialists with decades of experience — have all three ingredients in abundance. As an independent agency, we're quick. Nimble. Closer to the street. We’re a little less corporate, and frankly, a lot more creative. We go bigger, bolder, smarter. So your brand flies higher, faster, further. Boring simply won’t cut it anymore. Safe? Sorry. Today’s consumers won’t settle for it, and neither should you. Our collaboration includes selecting the right events for your brand, from the PGA Tour to Cirque du Soleil to the Professional Bull Riders Association. Then we develop a strategy for your brand’s involvement. We serve as your liaison with planners, negotiating for the inclusion and on-site activation of your brand. We explore sampling opportunities, charitable support programs, even the possibility of creating event networks so your brand can tour like a rock star. Whether your interest is event, mobile or sports marketing, our cast of experts have the experience to thrill your customer, serve your brand, and fit your budget. Our mission is to make sure Your Cameo Appearance not only comes off without a hitch, but leaves them cheering in the aisles. Page 3Activation: On with the ShowOur activation strategy is to develop and manage multi-dimensional programs that benefit several of your corporate disciplines simultaneously. So when the curtain goes up on your next Cameo Appearance, it has something for everyone — Sales, Public Relations, Advertising, Marketing, Promotion, the brand itself, and of course, the consumer. Our job is to make sure everyone wins. We don’t just make it happen — we make it fun. Why settle for the same old stuff, when you can be amazing? Activation sets the stage for your Cameo Appearance. Our experts conceive and design hands-on, interactive experiences that really resonate with your target market. They can be as immersive as the flight simulators we crafted for Red Baron, as sensual as cooking demonstrations, as magnetic as retail sampling.
Activation creates custom experiences that delight consumers, build positive buzz and stimulate sales. The next step: Our talented team of designers and builders bring those ideas to life. Page 4The Cameo Fabrication Studio: The Confluence of Concept and FormOur state-of-the-art Fabrication Studio is where big ideas for event, sports, entertainment and mobile marketing come to life. In the centuries-old tradition of Maine shipbuilders and artisans, our fabrication team bring decades of experience to the design and assembly of each vehicle, display and exhibit. Experts in stagecraft, we stubbornly cling to uncompromising craftsmanship and pride in a job done right. Genuine Cameo quality shows, in the eye-popping look of a 53-foot rolling billboard mounted on a tractor trailer, or the fit and finish of the interactive video exhibit built inside. We design and create all types of vehicles from the axles up, from rugged trailers to posh VIP motor coaches — perfect for client schmoozing. Cameo created the Jack Daniels museum on wheels and GM’s Auto Transporter Exhibit. And we currently manage a fleet of mobile marketing trailers for work-clothing leader Carhartt. These five units make appearances at retail locations, job sites and events throughout the US, (Mexico?), Canada and Alaska. Of course, mobile marketing means much more than vehicles. Our experts design and fabricate concourse displays, canvas pavilions, tents and other temporary outdoor structures, each distinctively branded with your logo and marketing message. Cameo-built displays have featured interactive virtual reality goggles, 3-D movies, Castrol’s interactive obstacle course, 1-800 Collect’s professional wrestling tour, even a traveling nightclub for the Professional Bull Riders Association. With full U.S. Department of Transportation operating authority, we deliver complete vehicle and mobile marketing solutions. Best of all, we handle all the pesky details so you don’t have to. Our mobile marketing operations are managed in-house, including vehicles, lease and purchase options, fleet management, maintenance and repairs, DOT compliance, hiring qualified CDL drivers, travel expenses, logistics planning and support, permits, road testing and third-party drug and alcohol screening. The bottom line: You don't need to be in the trucking business. We already are. For your next event, sports, entertainment or mobile marketing need, count on Cameo Marketing. With our complete fabrication and design capabilities, you can leave the driving — and everything else — to us. Page 5Evaluation: Crunching the NumbersThe reviews are in. Your Cameo Appearance was a smash. Audiences loved it. Great buzz, too. But what about costs? Expenses? ROI? Was it worth the investment? At Cameo, we’re as fanatical about accountability as we are about creativity and quality. We know ROI is just as important as the woo-hoo. That’s why our analysis and evaluation team utilizes powerful, Web-based management and reporting software to capture all the details. Results are displayed online or in comprehensive, downloadable reports. The Cameo Management Control System displays vital accounting information at a glance. Pre-event contact sheets, event schedules and reports, operational times, expense reports, inventory control, project accounting — it’s all accessible anytime at the click of a mouse. State-of-the-art security measures protect your proprietary data from prying eyes and unauthorized access. GPS tracking and communications capabilities let us track exactly where every vehicle is, 24 hours a day. We’re in constant contact with drivers to monitor schedule and route changes, handle mechanical problems, and ensure strict compliance to all state and federal regulations. Our MCS even captures customer feedback at the event, and delivers it verbatim in qualitative and quantitative summaries. So you’ll know the buzz even when you can’t be on-site. When you — or the boss — wants to see the numbers, just log on to our Management Control System for inclusive feedback and reporting that ensures the utmost in accountability. Page 6Let's Roll: Contact usCameo’s Brand Theater offers unlimited potential to enhance brand loyalty and drive sales. For detailed information on how Cameo Appearances have helped other brands break through the clutter and deliver memorable customer experiences, contact us today. Cameo Marketing Inc. |