Where to begin? Let’s see, I’ve been a professional writer for (gulp) 25+ years, including stints as CBS Radio Network feature correspondent, Los Angeles news reporter/anchor and (of course) ad agency copywriter.
When my geek gene emerged in the early ’90s, I became a computer applications trainer, technical writer and technology columnist for a national trade magazine.
My articles and essays have appeared in Reader’s Digest and Los Angeles Times, among others. I was awarded Columbia University’s prestigious Armstrong Award for Excellence.
In March, 2001, I launched Maine Creative Services, specializing in creating B2B marketing materials that are both effective and interesting. My specialties include:
- Web copywriting
Websites, landing pages, email marketing, ebooks, audio-video scripts.
- Direct Response copywriting
DR without the BS. No-hype B2B and B2C sales letters, landing pages, email/direct mail campaigns, radio-TV spots.
- Media Kits, Public Relations campaigns
As a former media insider myself, I know exactly what editors, radio-TV producers and bloggers are looking for.
- Marcom, corporate communications
Clear, concise and compelling white papers, case studies, special reports, newsletters, brochures.
I earned a B.A. in Communications from Notre Dame, and have since taken various writing courses and seminars at Northwestern and UCLA. I teach copywriting at the University of Southern Maine’s Center for Continuing Education.