Hate those awful online ads ? You know the ones I mean. The ones that blink and spin and move around and morph into different shapes? Brace yourself. They’re about to get even worse.
“The Online Publishers Association has created a series of new standards for really big, intrusive, bash-you-on-the-head sorts of advertisements, which you are going to start seeing on its member sites in coming months.” NY Times
When will these advertising “experts” learn? The key to success in online advertising is relevance, not becoming noisier and more distracting. Look, most adults go online for a reason, and it ain’t to see ads. They’re looking for information. If your ad is relevant to the information they’re online to find, they might just take a look. But obnoxious, in-your-face ads? No way. They just fuel the demand for ad-blocking software.
Besides, haven’t these people heard? A little company called Google is doing pretty well with relevant, low-key, text-only ads…