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The blogging treadmill

If bloggers were limited in how many times per week they could post, would it reduce the Internet’s noise level?

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Who, me? No — you!

The word “You” has always been the Alladin’s Lamp of good communications. Using it opens the door to a real connection with the people reading your blog or brochure. Whoever you’re writing or talking to, make sure they know you mean THEM. And the best way to do that is with the magic three-letter word: …

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Great solution for major website irritant

Readability is a simple browser plugin (bookmarklet, actually) that strips away everything — except what you came to read: the content.

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Worst website irritants? Please vote

The most irritating things found on websites: Flash animation, autoplay audio/video, oversized headers…

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How to write copy that gets to the point — without getting obnoxious

When writing a business website, get right to the point. Communicate the benefits vividly but quickly, in the fewest possible words.

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Customer Experience: Why bigger often means badder

Why a website redesign isn’t enough: why big, global enterprises need visionaries to keep from ruining the Customer Experience.

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Simple grammar guidelines

Grammar is easy. Just follow a few silly simple rules. Don’t use no double negatives. Proofread carefully to see if you any words out. Take the bull by the hand and avoid mixed metaphors. If I’ve told you once, I’ve told you a thousand times — resist hyperbole. “Avoid overuse of ‘quotation “marks’” Avoid commas, …

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These guys wrote the checks. What do they think of my work?

"Tom McKay is much more than a copywriter. He's been a trusted business advisor for several years. He's the first person I call for every marketing project, and he's delivered big on each and every one. Tom completely rewrote the content for our company's website. Within days we had a huge increase in leads and nearly doubled our conversion rates." Shane Kane, Kane Title Services

"There are tons of Web and marketing consultants but Tom McKay is at the top of my list. Not only is he creative, innovative and results-driven, he actually listens to his clients - a rarity among consultants." Shelley Hall, Catalytic Management

"Tom grasped rather complex information quickly and delivered clear, concise copy for an important project. He met my tight deadline, even though he was busy at the time. I definitely recommend him." Marie Sola, Young Presidents Organization

"Working with Tom has made me more productive. Time I used to spend struggling to write our own copy is now spent on income-producing activities such as meeting with new clients and securing new contracts. I'm supremely confident that Tom is one of the major contributing factors to our success."

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