Tom McKay | Maine Creative Services

The secret of writing for the web

Posted Nov 20 2009 by Tom McKay in copywriting with 0 Comments

The three rules for writing website copy

How to read your customers’ minds

Posted Nov 19 2009 by Tom McKay in attract customers, copywriting, marketing with 0 Comments

Your website copy needs to assure prospective customers they’re in the right place, that your site has what they’re looking for, and that they can trust you.

My next copywriting lesson: mind-reading

Posted Nov 18 2009 by Tom McKay in copywriting with 0 Comments

My next copywriting lesson: How to read your customers’ minds

Why give it away?

Posted Nov 17 2009 by Tom McKay in copywriting with 0 Comments

A few people have already contacted me to ask an obvious question in response to my earlier post (and newsletter) about how to write your own business website. As one person put it, “What are you — off your meds, Tom? Aren’t you going to put yourself out of business?” Naw. Actually, I’m just showing …

Why you, the business owner, are the best person to write your website

Posted Nov 17 2009 by Tom McKay in attract customers, copywriting, writing with 0 Comments

I know this will sound like heresy, coming from a longtime professional copywriter like me. In fact, it’ll probably get me drummed out of the swanky and ultra-exclusive Copywriter’s Club. I humbly submit that you, the business owner, are far more qualified than I am to write the copy for your website. Why? Lots of …

Create your Marketing Plan before lunch

Posted Oct 12 2009 by Tom McKay in attract customers, marketing, online marketing with 3 Comments

This Quick & Easy Marketing Plan is a map, a high-altitude view of where you’re going and how you’ll get there. It will help you stay on-course while you’re doing the actual marketing.

Tech jargon, boulders and other jive

Posted Oct 5 2009 by Tom McKay in advertising, buzzwords, communication, customer-unfriendly, marketing, writing with 1 Comment

Vague, jargon-filled buzzwords are like boulders in old TV westerns. They’re really great to hide behind.

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These guys wrote the checks. What do they think of my work?

"Tom McKay is much more than a copywriter. He's been a trusted business advisor for several years. He's the first person I call for every marketing project, and he's delivered big on each and every one. Tom completely rewrote the content for our company's website. Within days we had a huge increase in leads and nearly doubled our conversion rates." Shane Kane, Kane Title Services

"There are tons of Web and marketing consultants but Tom McKay is at the top of my list. Not only is he creative, innovative and results-driven, he actually listens to his clients - a rarity among consultants." Shelley Hall, Catalytic Management

"Tom grasped rather complex information quickly and delivered clear, concise copy for an important project. He met my tight deadline, even though he was busy at the time. I definitely recommend him." Marie Sola, Young Presidents Organization

"Working with Tom has made me more productive. Time I used to spend struggling to write our own copy is now spent on income-producing activities such as meeting with new clients and securing new contracts. I'm supremely confident that Tom is one of the major contributing factors to our success."