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How to Overcome Customer Cynicism

Sick of hype and hard sell? Good news. The Marketing Gurus seem to be catching on. Famed copywriter Clayton Makepeace just wrote an article that confirms what I (and others) have been saying for years: “Everything you think you know about attracting new customers and writing to existing customers is quickly becoming obsolete.” For example: …

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Negative reviews? Fear not

Negative online reviews are not necessarily the kiss of death for your product’s sales. Sales often increase anyway. And the company looks gutsy to allow it.

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And a sprig of humbug in your eggnog…

Had enough of “Christmas Creep?” You know, the annual broadening of the Holiday Buying Season, the mistletoe appearing in stores before the foliage has even turned crimson (that’s after Halloween merchandise suddenly appears around the 4th of July). Across the pond in the U.K., the Movement for the Containment of Christmas is fighting back against …

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Little words, big problems

Certain words make a big impact in the mind of customers. Use the wrong word, and you can easily scare off interested prospects.

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Welcome! Now go away

Are annoying pop-up windows chasing potential customers away from your website? Is there a better alternative for collecting visitors’ email addresses?

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Deciphering auto dealers' promises

Ever wonder how your local car dealers can afford to make promises like these? “Zero-percent financing! Drive it away for just $189 a month! We’ll give you $4000 for your old car, even if you have to tow it in! And (my personal favorite) below-invoice prices!” Can dealers really afford to make such extravagant promises? …

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"Tom McKay is much more than a copywriter. He's been a trusted business advisor for several years. He's the first person I call for every marketing project, and he's delivered big on each and every one. Tom completely rewrote the content for our company's website. Within days we had a huge increase in leads and nearly doubled our conversion rates." Shane Kane, Kane Title Services

"There are tons of Web and marketing consultants but Tom McKay is at the top of my list. Not only is he creative, innovative and results-driven, he actually listens to his clients - a rarity among consultants." Shelley Hall, Catalytic Management

"Tom grasped rather complex information quickly and delivered clear, concise copy for an important project. He met my tight deadline, even though he was busy at the time. I definitely recommend him." Marie Sola, Young Presidents Organization

"Working with Tom has made me more productive. Time I used to spend struggling to write our own copy is now spent on income-producing activities such as meeting with new clients and securing new contracts. I'm supremely confident that Tom is one of the major contributing factors to our success."

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