A recent post on the newly-reincarnated Business Blog Consulting asks, “What will a blog do for my business?”
Probably nothing, says John Jansch of Duct Tape Marketing fame, unless you follow his excellent suggestions. John’s list of blogging must-do’s are great, but he forgot one important thing — probably the MOST important thing. Take a look at his list and see if you can spot what’s missing:
“Using a blog correctly for most small businesses means these things at a minimum:
- Post almost daily – keep at it for months
- Answer the questions your clients ask you in your posts
- Promote the heck out of your blog online and offline
- Build a network of users and connectors around your blog
- Read and participate in other blogs almost daily
- Integrate your blog into your web site, ezine and marketing materials
- Update the non-post elements of your blog
All good advice. What John knows (but probably just forgot to mention) is perhaps the most important thing of all: To provide information of interest and value to your target market.
So it takes both quantity and quality. Without both, your readers won’t come back, no matter how often you post.