If bloggers were limited in how many times per week they could post, would it reduce the Internet’s noise level?
Who, me? No — you!
The word “You” has always been the Alladin’s Lamp of good communications. Using it opens the door to a real connection with the people reading your blog or brochure. Whoever you’re writing or talking to, make sure they know you mean THEM. And the best way to do that is with the magic three-letter word: …
Great solution for major website irritant
Readability is a simple browser plugin (bookmarklet, actually) that strips away everything — except what you came to read: the content.
Worst website irritants? Please vote
The most irritating things found on websites: Flash animation, autoplay audio/video, oversized headers…
Customer Experience: Why bigger often means badder
Why a website redesign isn’t enough: why big, global enterprises need visionaries to keep from ruining the Customer Experience.
Simple grammar guidelines
Grammar is easy. Just follow a few silly simple rules. Don’t use no double negatives. Proofread carefully to see if you any words out. Take the bull by the hand and avoid mixed metaphors. If I’ve told you once, I’ve told you a thousand times — resist hyperbole. “Avoid overuse of ‘quotation “marks’” Avoid commas, …
How to read your customers’ minds
Your website copy needs to assure prospective customers they’re in the right place, that your site has what they’re looking for, and that they can trust you.