Successful marketing starts with defining your ideal customer. Who are you trying to appeal to? A product, service or sales message aimed at, say, Wall Street investment bankers (boo hiss) would obviously be very different from one targeted at teenage girls. Ford had the same idea in mind when it was designing its latest model, …
Soggy summer still spurs smiles
It’s been a very, very, VERY wet spring and summer in New England. Far more rain and less sun than usual. Depressing? Naw, we’re hardy stock. But it reminded a friend/colleague of a joke which she sent out in her newsletter today. It goes: A curious fellow died one day and found himself waiting in …
CAN YOU HEAR ME NOW?
Got a few friends who still send emails IN ALL CAPS? Maybe they’ll get the hint after you send them the BILLY MAYS SCREAMING CAPS LOCK KEY! Thanks, Lifehacker! (4th item)
When marketers act like pushy strangers
Imagine a complete stranger walking up and demanding your name, phone number or other contact info. Whether it’s on the sidewalk or at a party, that degree of pushiness, especially by a complete stranger, would be totally unwelcome. And yet marketers do it all the time. I’m talking about those pop-up windows that ask for …
Marketing brainstorm #316
Question: Why don’t toilet paper and paper towel manufacturers put their brand/logo on the tube INSIDE the roll? As it is now, when the roll is empty, you can’t find out what brand it was. It’s frustrating if you want to be sure to buy (or NOT buy) that brand again. photo credit: powerbooktrance
Perceptions and price
“Sometimes, the easiest way to make the consumer happier with a purchase is to increase the price.” – Jonah Lehrer, The Psychology of the Sale
How Kellogg's came to dominate the cereal market
Thinking of cutting back on your marketing during these tough economic times? It’s a natural reaction. After all, money is tight. But look back at history, as the New Yorker’s always-interesting James Surowiecki did this week, and you discover an amazing secret: when everyone else is disappearing off consumers’ radar, you can take over an …