Category Archive for: ‘authentic self’

Great quote

One that might give you the courage to try something you’re a little hesitant about: “You wouldn’t worry so much about what people think of you — if you realized how seldom they do.” — Eleanor Roosevelt twitter

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Dilbert: “Write like a cartoonist!”

Writing tips from Dilbert creator Scott Adams

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Why online marketing gets harder and harder

Because marketers’ credibility keeps going lower and lower. Now a PR firm has agreed to settle charges it had its employees pretend to be unbiased videogame buyers and post gushing, rave reviews at Apple’s online iTunes store. When I read that, I felt like the French police inspector who was “shocked, shocked!” to discover gambling at Rick’s Cafe in Casablanca. …

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Negative reviews? Fear not

Negative online reviews are not necessarily the kiss of death for your product’s sales. Sales often increase anyway. And the company looks gutsy to allow it.

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Welcome, "Gaping Void"

“Gaping Void” cartoons have arrived at

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Perceptions and price

“Sometimes, the easiest way to make the consumer happier with a purchase is to increase the price.” – Jonah Lehrer, The Psychology of the Sale

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Personal Branding Exhibit A: Rush Limbaugh

Who says branding doesn’t reap big rewards? Broadcasting bigmouth Rush Limbaugh just signed a new $400 million contract: a $100 million signing bonus and $38 mil a year for eight years. Ironically, because of his iconic personal brand, we already know everything he’s going to say!

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