One that might give you the courage to try something you’re a little hesitant about: “You wouldn’t worry so much about what people think of you — if you realized how seldom they do.” — Eleanor Roosevelt twitter
Because marketers’ credibility keeps going lower and lower. Now a PR firm has agreed to settle charges it had its employees pretend to be unbiased videogame buyers and post gushing, rave reviews at Apple’s online iTunes store. When I read that, I felt like the French police inspector who was “shocked, shocked!” to discover gambling at Rick’s Cafe in Casablanca. …
Negative online reviews are not necessarily the kiss of death for your product’s sales. Sales often increase anyway. And the company looks gutsy to allow it.
“Sometimes, the easiest way to make the consumer happier with a purchase is to increase the price.” – Jonah Lehrer, The Psychology of the Sale
Who says branding doesn’t reap big rewards? Broadcasting bigmouth Rush Limbaugh just signed a new $400 million contract: a $100 million signing bonus and $38 mil a year for eight years. Ironically, because of his iconic personal brand, we already know everything he’s going to say!