Writing tips from Dilbert creator Scott Adams
10 Commandments of Website Design & Copywriting
I. Thou shalt not put style (design) over substance (copy). Design sets the mood and attracts the prospect’s eye. But good, persuasive copy is what sells. II. Thou shalt honor thy customers worries and problems, for that is what keepeth them awake at night. III. Thou shalt focus thy copy on the customer, not thyself. …
How to write copy that gets to the point — without getting obnoxious
When writing a business website, get right to the point. Communicate the benefits vividly but quickly, in the fewest possible words.
How to read your customers’ minds
Your website copy needs to assure prospective customers they’re in the right place, that your site has what they’re looking for, and that they can trust you.
My next copywriting lesson: mind-reading
My next copywriting lesson: How to read your customers’ minds
Why give it away?
A few people have already contacted me to ask an obvious question in response to my earlier post (and newsletter) about how to write your own business website. As one person put it, “What are you — off your meds, Tom? Aren’t you going to put yourself out of business?” Naw. Actually, I’m just showing …