Readability is a simple browser plugin (bookmarklet, actually) that strips away everything — except what you came to read: the content.
Customer Experience: Why bigger often means badder
Why a website redesign isn’t enough: why big, global enterprises need visionaries to keep from ruining the Customer Experience.
Tech jargon, boulders and other jive
Vague, jargon-filled buzzwords are like boulders in old TV westerns. They’re really great to hide behind.
Negative reviews? Fear not
Negative online reviews are not necessarily the kiss of death for your product’s sales. Sales often increase anyway. And the company looks gutsy to allow it.
Welcome! Now go away
Are annoying pop-up windows chasing potential customers away from your website? Is there a better alternative for collecting visitors’ email addresses?
When marketers act like pushy strangers
Imagine a complete stranger walking up and demanding your name, phone number or other contact info. Whether it’s on the sidewalk or at a party, that degree of pushiness, especially by a complete stranger, would be totally unwelcome. And yet marketers do it all the time. I’m talking about those pop-up windows that ask for …
Coming soon: Bigger, louder, more obnoxious ads
Hate those awful online ads ? You know the ones I mean. The ones that blink and spin and move around and morph into different shapes? Brace yourself. They’re about to get even worse. “The Online Publishers Association has created a series of new standards for really big, intrusive, bash-you-on-the-head sorts of advertisements, which you …
Are you suffering from "Premature Pop-up?"
Too many information marketers are making the same stupid mistake. Seconds after you arrive at their site, a pop-up (or slide-in) window appears, asking you to fork over your precious contact information. Hey man, I don’t even know you. Just like in comedy, the secret is… (one, two, three) timing. Why would I be willing …
Which is worse: Voice mail? Or human operators?
You could practically hear poor Seth Godin’s teeth grinding Sunday when he wrote about a recent agonizing encounter with corporate voice mail. You know the drill: you finally work your way through four or five menus, then end up with a recording, “Sorry, we’re closed.” No human employee could get away with that kind of …
Do your online ads irritate instead of sell?
I’m a big fan of intelligent marketing. You know, giving the customer credit for being intelligent, not treating him/her like a total dunce. And using facts and information to make a persuasive case for why you should buy. I hate ads that are annoying, intrusive and insulting. (Just like you, I suspect.) So I was …