No marketer likes giving money back. But a solid, no-questions-asked refund policy is an essential selling tool, especially in our cynical times. It reduces buyer hesitation and increases sales. Master copywriter Bob Bly recently explained four things you should know about refunds. A refund request doesn’t mean your product is bad or the customer doesn’t …

So you can show how much better your product is. Saturn is launching a bold marketing initiative this summer. Dealers are bringing in a Toyota Camry and a Honda Accord, so car shoppers can test-drive the competition — right at the Saturn dealership. “In that side-by-side comparison, we come out really well,” said GM’s Mark …

Harry Connick Jr. was on Imus in the Morning on MSNBC this morning (1/31/07), promoting his terrific new CD, Oh, My Nola – and not coincidentally, to plug his upcoming nationwide tour. A few days ago, the country group Big & Rich appeared on Imus. Why? Why are top artists so willing to appear on …