A guest post from James Adams Viral marketing is an excellent and inexpensive way to get people talking about your blog. The primary component to viral marketing is people talking about something, anything, that will guide people to your website for more information. This technique is not as new as some people seem to think …
Web-Based Marketing Expo
Had a fun morning at Kennebunk’s Town Hall, meeting with local business owners. The occasion was a free seminar on how to use technology (websites, social media, videos, etc.) to grow and expand your small local business. As a panelist, my topic was the importance and benefits of having a business website — especially visibility …
Wells Fargo hits “Image Self-Destruct Button”
Wells Fargo Bank foreclosed on a farm and evicted the owner, without making plans for taking care of the animals. And doesn’t the farmer share some of the blame?
It's true. I've become a Twit.
Despite hearing a lot of hype about it, even from people I like and respect, I have been a huge Twitter skeptic. I perceived it as an enormous time-sink with little or no value, except maybe self-gratification. (No, not that kind!) That was until I finally took the time to actually visit the site yesterday. …
Have I got a car (or two) for you
How bad is the auto business? So bad that a dealer in Europe is offering two-for-one: Buy one car, get a second one free. How can he afford it? Distributors in southern Europe have been so desperate to get cars off their lots that they were selling them at huge discounts. From a marketing standpoint, …
Direct response "complaint" letter
When is a complaint letter like a sales letter? When it gets the immediate, affirmative response you’re looking for. Take the letter “professional complaint letter writer” Bruce Silverman wrote to the Ritz-Carlton that ended up getting him a week, totally comped, at the company’s Kapalua in Hawaii. As today’s Consumerist detailed, Silverman has been amazingly …
"Win a divorce!" Tacky marketing promotion of the week
Yes, an Australian newspaper is giving away at an all-expenses-paid divorce. The lucky ex-couple also gets a TV and a Playstation — which I suppose could result in a custody battle.