Here’s one sure way to attract a certain kind of customer: Topless car wash. For a few bucks more, you get a lap dance, too. The Bubbles ‘n’ Babes car wash in Brisbane prompted a flood of complaints with a topless car wash for A$55 ($45) and a nude car wash with X-rated lap-dance service …
Amazon: Selling music without copy protection
“Online retailer Amazon.com on Wednesday said it plans to launch a digital music store featuring songs without copy protection restrictions.” Gasp! Um, excuse me. Don’t they already? They’re called CDs. Have you heard of them?
Win clients with your own business book
It’s the ultimate in information marketing: Write a business book that displays your expertise. Sure, only a relative handful of authors like Jim Collins, Tom Peters and the Freakonomics guys write best-sellers that bring in megabucks. But that’s no reason for you to abandon the idea. Book sales, after all, are only one way your …
Music marketing and free samples
Speaking of musicians using their unpaid promotional appearances as “free samples,” here’s an interesting aside about music marketing. From the record companies’ point of view, these unpaid appearances on television and radio programs are geared to promote the sale of their new CD. After all, the label gets to keep the bulk of the revenue …
The wrong way to attract customers
This got a lot of attention, all right — but the wrong kind.