You and your business communicate with more than words, of course. The color(s) in your logo, brochure, business cards and web site all send strong messages about who you are, what you do, and how well you do it.
According to Darrell Zahorsky at About.com, in North America, here are the messages certain colors communicate:
- White: Pure. Clean. Youthful. It is a neutral color that can imply purity in fashion and sterilization in the medical profession.
- Black: Power. Elegant. Secretive. The color black can target your high-end market or be used in youth marketing to add mystery to your image.
- Red: Passion. Excitement. Danger. Red is the color of attention, causing the blood pressure and heart rate to rise. Use red to inject excitement into your brand.
- Orange: Vibrant. Energy. Play. Add some fun to your company if you want to create a playful environment for your customers.
- Yellow: Happy. Warm. Alert. Yellow can be an attractor for your business with a relaxed feeling.
- Green: Natural. Healthy. Plentiful. To create a calming effect or growth image choose green. Go green go.
- Purple: Royalty. Wise. Celebration. Maybe add some purple tones to your look for your premium service business.
- Blue: Loyal. Peaceful. Trustworthy. Blue is the most popular and neutral color on a global scale. A safe choice for a business building customer loyalty.
Do you agree? Your thoughts? And what if every business used these colors in exactly this way? The world might get a little more boring and predictable, do you think?