Marketing & Business ArticlesAs a former CBS Network feature correspondent and producer-writer-host of the nationally- syndicated Odyssey File (which originally aired on KNX/FM Los Angeles), I've been honored to have my work appear in numerous publications, including the Los Angeles Times and Reader's Digest, among others. Visit my blog, Attract More Customers, for my most recent ideas and thoughts. Please come by, say hi, and join the conversation.
Meanwhile, here are a few
of my recent business and technology articles. I hope they give you
food for thought. |
Should You Write
Your Own Business Book?-- Should Jack Welch and Tom Peters have all the fun (and get all the fame)? |
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Free
Samples -- Why even rock stars are giving it all away |
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Why Don't
Ad Agencies Advertise? -- If it's good for the goose, shouldn't it be good for the gander? |
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The Myth of
Multi-Tasking -- Can you really do two things at once? |
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Business Jargon -- When is it appropriate? |
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The
High Cost of "Free" -- Doing it right usually has a price |
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Information Marketing -- What IBM's audio "think pieces" should be telling you about your company |
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How
to Attract More Customers -- Kick your marketing materials up a notch |
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Free Publicity: Creating
the "media kit" -- The care and feeding of reporters, producers and other exotic creatures |
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Overcome
your "Presentation Panic" -- Manage your fear and dazzle them! |
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The
ABCs of Advertising -- A Basic Guide for Beginners |
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Create
a Powerful Brochure -- Step by step, here's how it's done |
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Time
Management Magic -- Not enough hours in the day? |
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How to Give
Yourself a Raise -- Start by not spending so much |
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Good
News about Bad Checks -- How to avoid them. What to do if you get one |
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How
to "Time" your Job Search -- Timing is everything, isn't it? |
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Selling
your Art on the Web -- For artists and crafts producers only. |
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Call or email for your free no-obligation copywriting consultation today When should you hire a professional copywriter? Tom McKay All material © copyright Tom McKay |
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