Copywriting Samples |
| Note: Many samples are in PDF format and require the free Adobe Reader. Download it here Or try this faster, free alternative: Foxit Reader. |
B2B Business-to-Business |
 Brochures:
Technology
Healthcare
Event Marketing Capabilities
Recruiting |
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Business profiles:
Pharma
Scientific Instrument
Technology |
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Case studies: AMD
Wind River |
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Catalog copy:
Publication/Event Producer |
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Direct response/sales letters:
Title & Escrow
Tax Consultant
Medical "Before and after" example |
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Feature articles:
Employee Training Gets Game
Financial
Assorted |
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FAQs:
Authentic human voice |
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News releases:
Technology
Business book Industrial
Workshop |
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Newsletter samples:
Business/Tech
Healthcare |
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Technical writing:
Technology Help Doc
Computer "Missing Manual" |
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Trade ads: Recruiting
Customer Feedback |
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Trade journal
articles:
Financial
services
Tech Support
Customer Experience |
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Website content:
Legal services
Landing page |
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| B2C Business-to-Consumer |
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Brochures:
Healthcare
Financial Services
Retail
Home Repair
Medical |
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Tip
sheet:
Credit Union |
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Direct response/sales letters:
Wedding
Video Political |
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Flyer/envelope stuffer:
Financial |
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In-store poster copy:
Supermarket |
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Magazine column
(ghost-written):
Financial |
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FAQs:
Authentic
human voice |
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News releases:
Consumer
Professional Services
Recruiter |
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Newsletter samples:
Employee Nonprofit |
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All material © copyright Tom McKay or respective clients |
