Customer service follies #127

Customer service follies #127

OK, Mazda, here’s your choice:

A. Replace the customer’s defective car now (cost: $30,000), or
B. Wait and cough up $300,000 later.

Guess which Mazda chose?

A simple conversation (a/k/a/ better business communication) could have resolved this mess 3-1/2 years sooner, salvaged a customer relationship, built great PR — and saved the company a quarter of a million bucks. What a waste…

PS: Thanks to Obscure Store for the link.

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