E-commerce is still booming, says a new Forrester Research study, and the best is still ahead. Online shopping is charging “full steam ahead,” according to the study, and is still years away from saturation. Double-digit growth will continue for several more years, says Forrester.
But wait — that good news doesn’t apply to sites selling (or trying to sell) audio and video downloads. Another Forrester study says sites like iTunes that sell movies and TV shows will likely peak this year and then lose popularity as more and more content becomes available on free, ad-supported outlets.
“In the video space, iTunes is just a temporary flash while consumers wait for better ways to get video. They’re already coming,” said Forrester analyst and study author James McQuivey, who called the paid download video market a “dead end.”
Traditional media are making deals left and right to give away more content for free, reports CNet. “The Hollywood-backed film service MovieLink, Wal-Mart Stores’ service and Amazon.com’s Unbox service are also working against paid services.”
So hurry up and get your business online — unless, of course, you plan to peddle downloads.