Real estate investors do it with houses. Entrepreneurs do it with businesses. Should you do it with Web sites?
The “it” is buying, fixing up and selling properties — in this case, underperforming Web sites. Yaro Starak of the Entrepreneur’s Journey blog has just published a detailed explanation of how (and why) you might consider it. He covers the advantages of buying an existing site over starting a new one of your own, seven possible acquisition strategies, and what to do once you’ve taken the plunge.
“Making a profit may be as simple as implementing a smart AdSense campaign on a popular site after buying it from an owner wishing to move on to other things. Perhaps an e-commerce site could use some search engine marketing or some tweaking to an AdWords campaign might do the trick, or better still, monetize, optimize, affiliate and upsell for maximum gain – make use of all the marketing tricks at your disposal.” Link
Yaro’s post offers another great example of what I call “information marketing,” a powerful new approach to attracting customers (which is what marketing is all about). Yaro generously shares the information he has worked very hard to acquire, which boosts his credibility tremendously.