In a humorous and head-slapping post, Seth Godin confirms that marketing is now officially about wants, not needs. Check it out here.
Of course, marketers have known for years that people are willing pay much more for what they want, compared to their needs. In fact, they’ll skip their needs to get what they want.
Is your business marketing to wants? Or needs? Which? How?
How do you determine your customer’s wants? Then how do you feed that
Who’s willing to share what you’ve tried, and tell us how it’s worked out for you? I’d really like to know.