Home parties are back

Home parties are back

So says USA Today, anyway.

Home parties are swinging again with products as eclectic as home d├ęcor and as common as crayons. Customers are flocking to those gatherings for the personal touch and service they afford.

The Direct Selling Association says 74% of us have purchased something via direct selling. Sales, almost all of it from parties, hit nearly $30 billion in 2003, vs. $17 billion a decade ago.

A home party sales channel can boost familarity, build trust and strengthen your brand. Could your business sell via home parties?

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