What would you say if you had only two minutes of your customer’s time?
What would you show if your sales presentation could only be three minutes long?
What would you talk about if the big new customer you’ve just spent weeks getting in to see refused to sit through your PowerPoint presentation? What if she said you have three minutes to convince her?
Answer those questions and you start to develop your core message. As I’ve explained before, effective business communication begins by answering two simple questions:
- What are you trying to say? (The answer should take only a sentence or two.)
- What do you want your prospect to do after you tell them?
Don’t make your marketing message into a mystery novel. Say it clearly, concisely. Don’t beat around the bush — they’re just as busy and distracted as you are. Stop thinking about yourself. Put yourself in your customer’s place.
What do you think?