Is information marketing effective? Does it really work to attract clients and income? Let’s look at Steve Pavlina, one of my favorite bloggers.
For almost four years, Steve has been writing about “personal development for smart people” and posting the articles on his blog. Today, his first book is among Amazon’s Top 100 in sales — three months before its release!
“It currently has a sales rank of 94. It also sits at #13 in the self-help category, #4 in the personal transformation category, and #5 in the motivational category. Those rankings are adjusted hourly, so they may be different by the time you read this.”
Steve has posted about 700 articles. That’s it. No outside promotion or advertising. Just quality content and word of mouth buzz, which have generated an incredible number of incoming links. Even his Google pagerank is a modest 4.
Not only has his writing attracted a publisher, Hay House, (yes, they came to him), but Steve claims the advertising and affiliate links on his blog earn him over $10,000 a month income.
It’s not the mere fact that he’s writing that has brought him this success. It’s the quality of his material.