Look – up in the sky. It’s a bird, it’s a plane. No, it’s a corporate logo!
An Alabama entrepreneur and former musician has taken product placement to new “heights.” Francisco Guerra has invented a cloud machine that creates clouds in the shape of corporate logos, then floats them off into the sky.
His “Flogos” machine produces tiny bubbles filled with air and a little helium, forms the foam into shapes and then pumps them into the sky. A single Flogo can travel as far as 30 miles and as high as 20,000 feet, Guerra says. It’s environmentally safe because the flogo is mostly water, air and a soapy agent that creates bubbles.
First in line to try out the new promotional medium is Disney, which will use one of the machines next month to send clouds shaped like Mickey Mouse heads into the air above Walt Disney World in Orlando.
Does that mean Mickey will soon fade into the sunset? Not likely. When it comes to advertising and promotion, I guess the sky is no longer the limit.