When marketers act like pushy strangers

When marketers act like pushy strangers

Imagine a complete stranger walking up and demanding your name, phone number or other contact info. Whether it’s on the sidewalk or at a party, that degree of pushiness, especially by a complete stranger, would be totally unwelcome. And yet marketers do it all the time.

A pop-up sign-up

I’m talking about those pop-up windows that ask for your email address in exchange for some information that might be worth your time and might interest you. Then again, it might not. After all, they don’t know you, or anything about you — except that somehow you landed on their website. You probably know little or nothing about them too.

Entry “pop-up sign-ups” are the most annoying. These appear almost immediately after you land on a page — before you’ve had a chance to look around and see what the site is all about. Another appears every time you click anything. If you’re anything like me, you quickly tire of the nonsense and exit the site.

Supposedly, they’re a proven way to increase sign-ups. Maybe. But I wonder how many frustrated visitors (like me) enter a phony or never-checked email address just so they’ll be left alone. If that’s the case, the quantity of sign-ups may increase, but the quality suffers.

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