Note: Many of these originally appeared in print publications (remember those?) and have not been properly re-formatted for reading on the Web. Some of the information and links may also be dated. Caveat emptor, baby.
Free Publicity: Creating the “media kit”
– The care and feeding of reporters, producers and other exotic creatures
Free Samples
— Why even rock stars are giving it all away
Why Don’t Ad Agencies Advertise?
– Shouldn’t they practice what they preach?
Should You Write Your Own Business Book?
– Why let Jack Welch and Tom Peters have all the fun (and get all the fame)?
How to Give Yourself a Raise
— Start by not spending so much
The Myth of Multi-Tasking
– Can you really do two things at once?
Business Jargon
– When is it appropriate?
The High Cost of “Free”
– Doing it right usually has a price
Information Marketing
– What IBM‘s audio “think pieces” should be telling you about your company
How to Attract More Customers
– Kick your marketing materials up a notch
Overcome your “Presentation Panic”
— Manage your fear and dazzle them!
The ABCs of Advertising
Create a Powerful Brochure
— Step by step, here’s how it’s done
Time Management Magic
— Not enough hours in the day?