A while back I blogged about the deceptive advertising practices by FreeCreditReport.com (sorry no link for bad boys). Today’s NY Times echoes my dismay. FCR, which is actually owned by the big credit reporting service Experian, claim to offer “free” credit reports, but they actually require enrollment in a $15/month paid service.
“Consumer groups have long objected to sites like FreeCreditReport.com. Consumers may obtain a free credit report each year from the three major agencies, as mandated by an act that Congress passed in 2003. The only authorized site for that is AnnualCreditReport.com.” (NY Times)
Consumer reaction is pretty predictable. This Lifehacker post gives you a peek at some of the negative feedback.
It’s like I always say: Be straight with people, especially prospective customers. The truth always gets out, no what your marketing might claim.