Personal Branding Exhibit A: Rush Limbaugh

Personal Branding Exhibit A: Rush Limbaugh

Mouth RushmoreWho says branding doesn’t reap big rewards? Broadcasting bigmouth Rush Limbaugh just signed a new $400 million contract: a $100 million signing bonus and $38 mil a year for eight years.

Ironically, because of his iconic personal brand, we already know everything he’s going to say!

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