B-to-B Sales Letters

A perfect sales letter can be your marketing workhorse

An effective business-to-business sales letter is one of the primary workhorses of direct response marketing. Powerful, personal and persuasive, sales letters (and their online equivalents) offer savvy marketers multiple opportunities to test and tweak various elements, including the headline, layout, copy, offer, mailing list, price and bonus materials.

In print or on the web, long or short, stand-alone or as part of a DM direct mail package, the best sales letters appeal to both emotion and logic. They paint "word pictures" that can be irresistible to the target market. They show the buyer -- clearly and specifically -- how much better their lives will be, if they'll only blow the cobwebs off their wallets.

Unlike "image" advertising, sales letters and other direct response ads motivate the reader to call, click and take action -- now!

"Tom, your sales letter is perfect. We are truly impressed. This is exactly what we have been trying to communicate, but we just couldn't find the words. Opening up and sharing our story really helps our clients relate to us... I let my mother read it last night and she started crying."

Shane Kane, Kane Title Services

Below are a few examples of sales letters I've written for various clients (All are PDF).

Print

Title and Escrow Company sales letter (B2B)

Tax Consultant sales letter (B2B)

Medical Recruiter sales letter (B2B)

Wedding Video sales letter (B2C)

Software (B2B)

Email and web

Computer training (B2B email)

Architectural services (B2B email)

A well-written business-to-business or business-to-customer
sales letter, radio commercial or direct mail package
can explode your business.
Plus, they have the highest ROI!

Call or email for your free marketing consultation today

Tom McKay
Maine Creative Services
email Tom(at)MaineCreative.com