Had a fun morning at Kennebunk’s Town Hall, meeting with local business owners. The occasion was a free seminar on how to use technology (websites, social media, videos, etc.) to grow and expand your small local business.
As a panelist, my topic was the importance and benefits of having a business website — especially visibility and credibility. I also spoke about Search Engine Optimization’s strengths (and weaknesses).
I explained that a website is a valuable sales tool that can help potential customers get to know, like and trust you — then hopefully become happy, repeat customers who send loads of referrals your way. It’s best used as the “hub” of your other marketing, both online and offline.
I displayed some of the many ways a small business can benefit from a website, using as examples websites I’ve created for local clients, like Indigo Organic Salon for Hair, Joseph Barnett Photography, and Safe Haven Humane Society’s blog.
I was joined on the panel by Blake Baldwin and Lee Cote of Video Creations, who expertly handled all the sound and video for the event. Blake said some very complimentary things about my work and this blog. (I guess I fooled him!) Also by Ralph OBrien of Customized Computer Design, and Bill Griffith of Griffith Technology.
Thanks also to Paulette Millette of York County Community College, who emceed the workshop, and Angus Macaulay and Charlie Galloway of the Kennebunk Economic Development Committee for the invitation.
PS: Need someone to speak about Internet Marketing, Web Design and/or SEO Copywriting to your group? Contact me!