Write what you mean to get what you want

Write what you mean to get what you want

Why didn’t they say yes?

Why couldn’t you close that important sale? Why didn’t you land that new job, or get the promotion you’d been hoping for? Why didn’t she say yes when you asked her out?

You made your pitch, but they just didn’t “get it.”

Why not? Why didn’t they value what you’re so passionate about? Why didn’t they get excited about your ideas? Why didn’t they say yes?

As the warden in Cool Hand Luke put it, what we have here is a failure to communicate.

To get what you want in business — and in life — requires the cooperation and support of other people. For that, you need communication skills. The more effectively you write and speak, the easier it is to get what you ask for.

To persuade others to do what you want, you must:

  • organize your ideas
  • present them in an irresistible way
  • convince them that saying yes is in their best interests, too.

This series of posts will reveal seven secrets that show you how. But let’s start with another “secret:”

It’s your job, not theirs

That’s the first thing to remember: It’s not their job to “get it” — to see the wisdom in your ideas. It’s up to YOU to make them see it. You have to present your case clearly, persuasively and powerfully. You must answer their unspoken questions:

“Why should I say yes? What’s in it for me?”

This kind of writing isn’t like school. It’s not about getting an A on a term paper. Out in the real world, effective communications skills are far more important.

  • With them, you obtain money, power, success, advancement.
  • Without them, it’s almost impossible to get what you want.

Ask any successful person in any field how important their written and spoken communication skills are. The more successful they are, the more likely they are to link their business and personal success to their ability to communicate — quickly, effectively, persuasively.

Today begins a series of posts that I hope will help you do just that.

Why me?

Fair question. For 25 years, I’ve made my living putting words together — to inform, explain, persuade, motivate and entertain — and helping others do the same. Believe me, I know how difficult it can be. My entire career has been in the field of communications. I’ve been a CBS Network feature correspondent, advertising agency copywriter, magazine columnist, technical writer and trainer.

Writing and speaking are difficult challenges for even the most intelligent, successful people. It’s a struggle to organ­ize your thoughts and express them clearly and persuasively. But I guarantee these seven secrets you’re about to discover will make the process easier. They will help you get the results you want.

In the frantic pace of business today, these proven – and powerful – communications techniques are often forgotten.

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