Monthly Archives: August 2005

Inc. says happy days are ahead. Why? The magazine put it this way: “The Federal Reserve raised interest rates by a quarter-point for the tenth straight time Tuesday, lending credence to reports that the small business climate is improving. ‘If you are a small business owner this is a signal that you should be bullish,’ […]

From Business Blog Consulting: Jennifer Rice, who runs Mantra Branding, has been blogging since December 2003. She writes: I recently got a project from a Fortune 50 company from my blog… it’s the best thing I’ve ever done for my consulting business! Rick Bruner adds, “If ever there was a reason to blog, for consultants, […]

Imagine adding 2.5 million new customers — IN A SINGLE MONTH! That’s what happened to India’s booming wireless phone sector in July. And that’s despite monsoon rains that wreaked havoc in Bombay, India’s largest city and a top market for cellular services. (I wonder how many more would have signed up, if it had been […]

We are moving into the “the post-media age,” says the always- interesting John Jarvis. “Media made society one-way. But now the internet drains the one-way pipes… and pours us all in the same pond together. The internet enables conversation.” I agree. Traditional media are being eclipsed by the amazing connectedness of the Internet, blogs, Skype, […]

“IBM joins podcast craze with audio think-pieces” blares the headline. This is significant, I think — not because it’s a podcast, necessarily, but because it’s yet another example of something I believe is essential in 21st century marketing: “information marketing”. What is info marketing? Freely sharing your knowledge with the world. Smart companies like IBM […]

Are you self-employed? Ever flirted with the idea? Freelance web designer Garrett Dimon considers the joys — and the terrors — in a blog entry called About Going Solo. Many would-be entrepreneurs expect a joyous and carefree lifestyle, he cautions. OK, there is some of that. But as he points out: Unfortunately, it’s not as […]

From those wacky folks who brought you Overheard in New York, come Cyranet greeting cards. OK, the artwork leaves a little to be desired. But these are funny, hip cards! Examples: Your Joycean email style never fails to stimulate but you may want to throw in some commas and capitals for the guys upstairs. I […]