Yearly Archives: 2005

Since I seem to be in a certain groove lately, here’s just one more post on entrepreneurship, self-employment and the “free” -lance life… John Koten, Editor in Chief of Inc magazine, says there’s a deep-rooted hunger to be an entrepreneur… and to apply creativity to business. Koten called these urges key factors in our economy […]

Congrats and bon voyage to Yaro Starak of Entrepreneur’s Journey. The Aussie blogger has just quit his “real” job at a help desk and made the leap into full-time self employment, which he writes about here. Yaro has entered the “free” world. Of course, if you read his blog (which is well worth your time […]

Freelancing is more than a way to make a living — it’s a way of life. Working Today surveyed over 2,800 freelancers last spring and discovered that most are creative, independent and fiercely dedicated to their lifestyle. Their free report, The Rise of the Freelance Class, looks at how they (we) are doing. A few […]

“I don’t give a damn for a man that can only spell a word one way.” (Mark Twain) Twain was right. Spelling’s not important — unless you want people (customers, clients, bosses) to take you seriously. It’s not that spelling is all that important. It’s just that spelling mistakes undermine your credibility. As a copywriter […]

Web advertising continues to roar. $3 billion was spent in 2Q alone — a whopping 26% increase. 40% of that was for paid search listings, 20% for banner ads and 8% so so-called “rich” media. More here.

Most marketing makes one major mistake. It focuses too much on YOU, your company, your services, the bells and whistles on your nifty new 2006 model widget. It’s not about YOU — it’s about your customer. Information marketing takes a more consultative approach. The main focus is on your prospect: their needs and wants, and […]

Real estate investors do it with houses. Entrepreneurs do it with businesses. Should you do it with Web sites? The “it” is buying, fixing up and selling properties — in this case, underperforming Web sites. Yaro Starak of the Entrepreneur’s Journey blog has just published a detailed explanation of how (and why) you might consider […]