Sure, you and I may be convinced of the value of blogs. But it’s hard to come up with a quick, convincing answer when other people ask, “Why bother blogging?” Well, now we don’t have to — Rich Brooks has created one for us. Rich, who’s a regular contributor to Business Blog Consulting, has posted […]
Yearly Archives: 2005
Freedom of the press/blog
Random thought while reading Seth Godin’s latest, who’s there: Freedom of the press, they used to say, was restricted to those who owned one. Now, every blogger has one, and anyone can become a blogger/publisher. As Seth puts it: Today, all printing presses are created equal. And everyone owns one. Which means that a good […]
Advertising copywriting rules
Maybe it’s because it’s a separate reality — or just seems like one — but advertising seems to have its own set of rules. So says writer John Camm via BBC News Online via BoingBoing. Among his observations: 1. Men are obsessed with sex but will forego sex in order to watch football or drink […]
Does anybody actually work anymore?
Or do too many CEOs just engineer deals that fatten their own wallets? If anyone wonders why many people are cynical of all the merger activity going on again, this item from GMSV (see below) will provide some insight: Capellas donates new wing to Golden Parachute Museum When he left HP in 2002, he received […]
Funny business writing
As a business writer myself, I love anyone who can write about business, especially technology which I love, with wit and insight. So one column/blog I read almost daily is Good Morning Silicon Valley. First launched in July 1996, GMSV is one of the longest running technology Web logs around. Written by John Paczkowski with […]
Writing — hard work?
Rich Brooks of flyteblog and Business Blog Consulting posted about how difficult it is for clients to write the content for the Web sites Rich’s company designs for them. The post was titled: News Flash: Web Sites Are a Lot of Work! One of Rich’s clients wrote him, “I am amazed at how time consuming […]
Writing tip: How to add urgency to your PowerPoint pres
Here’s another writing tip for your next PowerPoint presentation: Create slide titles that convey a sense of urgency, news, importance. How? One way is to write them like a headline you’d see in a newspaper. For example, instead of using the obvious (and boring) slide title “Q4 Sales Report,” try this instead: “Q4 Sales Soar” […]