Monthly Archives: March 2006

A copywriter’s job is to inform and explain the features and benefits of your client’s goods or services, to persuade a prospect to buy (or at least to move him/her along to the next step in the sales cycle). So when we get an appointment with a prospect, it’s not surprising that our tendency is […]

“That man is successful who has lived well,laughed often, and loved much,who has gained the respect of the intelligent menand the love of children;who has filled his niche and accomplished his task;who leaves the world better than he found it,whether by an improved poppy, a perfect poem,or a rescued soul;who never lacked appreciation of earth’s […]