The 15th annual Stamp Out Hunger canned food drive is tomorrow (5/15). The idea is for us to go to the store, buy some canned food, then leave it in our mailboxes tomorrow. About 230,000 USPS letter carriers in more than 10,000 communities will collect donations and haul them to local food banks, where they […]
Monthly Archives: May 2007
Four mistakes to avoid in your next case study
Many marketing and sales experts believe the case study is the most effective tool in B2B selling. One client tells me the case histories I research and write for them (one per quarter) are by far their sales and business development teams’ most effective sales tools, both here and abroad. And why not? After all, […]
How to get your e-mail opened
The biggest challenge for e-mail newsletters isn’t getting people to sign up. It’s getting them to open the darn thing when you send it. What can you put in the “Subject” line to get subscribers’ attention and motivate them to open and read it? Dilemma: If it’s too “salesy” it’s a turn-off. If it’s boring, […]
If "Web site" is two words, shouldn't "webcast" be, too?
Should “blog” be capitalized? Does the title of a blog go in italics (like a book title) or inside quotation marks (like a magazine article)? Is “login” one word or two? Are you sure there’s no period in Dr Pepper? Nagging little questions like those can really slow down anyone’s writing or editing. But there’s […]
Ignore customers? Game over, Sony
“Pride, politics, and an overabundance of technology can blind you to the simple truth of what consumers want.” Thus reads the obituary — er, article about Sony’s Ken Kutaragi in Business 2.0. Kutaragi, the onetime genius behind Sony’s videogame consoles, will step down as head of the company’s games division, no doubt to be shuttled […]
Do you work for money — or happiness?
Tim Ferriss has written a terrific book that explores the imbalance between work and happiness. The 4-Hour Work Week challenges the notion that we have to wait until we’re 65 before we can shake off the yoke of work and start enjoying ourselves. For most people, Ferriss writes: “…the perfect job is the one that […]