Author Archives: Tom McKay

Maybe it’s because it’s a separate reality — or just seems like one — but advertising seems to have its own set of rules. So says writer John Camm via BBC News Online via BoingBoing. Among his observations: 1. Men are obsessed with sex but will forego sex in order to watch football or drink […]

Or do too many CEOs just engineer deals that fatten their own wallets? If anyone wonders why many people are cynical of all the merger activity going on again, this item from GMSV (see below) will provide some insight: Capellas donates new wing to Golden Parachute Museum When he left HP in 2002, he received […]

As a business writer myself, I love anyone who can write about business, especially technology which I love, with wit and insight. So one column/blog I read almost daily is Good Morning Silicon Valley. First launched in July 1996, GMSV is one of the longest running technology Web logs around. Written by John Paczkowski with […]

Rich Brooks of flyteblog and Business Blog Consulting posted about how difficult it is for clients to write the content for the Web sites Rich’s company designs for them. The post was titled: News Flash: Web Sites Are a Lot of Work! One of Rich’s clients wrote him, “I am amazed at how time consuming […]

Here’s another writing tip for your next PowerPoint presentation: Create slide titles that convey a sense of urgency, news, importance. How? One way is to write them like a headline you’d see in a newspaper. For example, instead of using the obvious (and boring) slide title “Q4 Sales Report,” try this instead: “Q4 Sales Soar” […]

I’ve changed the name of this blog to better reflect what it’s all about: attracting clients and customers to your small business, professional firm or consulting practice. Sharing your expert knowledge and experience with prospective clients, in an appealing and informative way, is one of the most effective and least expensive ways to build your […]

A big hello to Sherry and Kristin of Counseling Services, Inc. of Saco, Maine, and to all the volunteers who worked so hard organizing and running CSI’s big fund-raiser last Friday (Aug 26). Special thanks to all the business owners and everyone who teed it up during CSI’s 14th Annual Drive Against Child Abuse golf […]