With all your preparations, I’m sure you’l be more than ready to launch. Just don’t let too much preparation paralyze you. Most of us operate on the “Ready – Fire – Aim” principle. Few of us can afford to wait for everything to be perfect. Just start, and keep tweaking as you go along.

For example, the article talks about not putting your ads in obscure places (like below the fold line). That’s a great point not only for ads, but for your content as well.

If you have something that you want people to see, put it where they’re going to look!